Election Surveys

Start with your people. Find them. Talk to them. Listen to them. And be prepared to adjust your efforts to what they want. That’s how you win a referendum election. Get on the same page with your people.

WE USE 3 STEPS

First, we work with you and your team to put together a research plan on how to reach your stakeholders – citizens, captured audiences, key opinion leaders, staff, parents, customers, etc. We use multiple avenues to gather your data – statistically valid telephone surveys, online surveys for the general public, online surveys for captive audiences, interviews, and focus groups.

Our “go-to” source for data is random-digit-dial phone surveys. This is the same methodology used by Gallup, Pew, and other organizations who survey the public. Our information is accurate to a Margin of Error of 5%.

GATHER DATA

Next, we determine what information (data) we want to gather, such as how people feel about you. Do they like you? Are they civic-minded? Do they believe it is important to invest in infrastructure for the future? Are they willing to pay the price for having modern technology and buildings? How do they get their information about you? Is it happenstance through friends and neighbors? Do they go to your website? Do they actually know anything about you?

That’s how you win a referendum election. Get on the same page with your people.

FIND CLARITY

It's a lot of information to gather, condense, synthesize and interpret. One thing that is crucial to analyzing data is the ability to see how different demographic groups graded you, whether they liked your ideas, and their level of tax tolerance.

To help you dig through a mountain of data, we provide a digital dashboard to help you get a clearer picture of the data to interpret what your various audiences really think and what they really want.

And, of course, we provide our expert analysis of your data based on doing hundreds of surveys.