People don’t buy tires, they buy Michelin or Goodyear.
People don't buy bottled water, they buy Evian or Dasani. People buy brands.
And that’s why branding is so important.
BRANDING
GETTING STARTED
Like everything else we do, we start with data — an insightful understanding of your customers and stakeholders. We want to know how they think, what they wish for, and how you can best meet their needs. We want you to have Clarity about your target audiences. That’s how you get killer creative that really moves the needle when it comes to measuring the success of the effort.
people First
Our creative, like our other offerings, starts with people. Our “aim first, shoot second” approach goes against the grain of most agencies. Before we lift a finger to create, we dig in deep on your audience(s) and position your brand as a person they can build a relationship with. It’s a long-term approach, instead of viewing it as a transactional opportunity. We build relationships – while still delivering results.
Case Studies
The Client:
Nebraska State Tourism
The Ask:
Increase visits to the state of Nebraska.
The Deliverable:
A fully developed campaign designed to reach multiple target audiences focused on key markets/geographies that represented the greatest opportunity – delivering unique messaging based on their activities and interests.
The Result:
A 48% increase in organic site traffic.
A 6.4% increase in yearly state lodging tax collections.
The Client:
Negro Leagues Baseball Museum
The Ask:
Increase attendance and build revenue.
The Deliverable:
A poster campaign that was sold in the museum gift shop and leveraged in social media.
The Result:
Hundreds of dollars in gift shop revenue.
A 78% increase in social engagement.
The Client:
Lancaster County Convention and Visitors Bureau
The Ask:
Increase attendance and build revenue
The Deliverable:
Print, web banner, email and social campaign.
The Result:
34,000+ impressions.
19% YoY increase in tax receipts.
